Visual identity and digital design for Finaloop, a full-service financial platform for e-commerce businesses providing bookkeeping, tax services, and real-time financial insights. The project aimed to create a confident, dynamic, and accessible brand within an industry often perceived as traditional and innovation-adverse.

I worked as part of the design team, taking part in developing the brand’s visual language and applying it across the website and product interface, with a focus on clarity, usability, and consistency throughout the user experience.